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  1. Nothing is more frustrating than investing the time, money and energy into having a website built for your organization, and then not seeing the results you were expecting. By now, the standard for most professionally-engineered sites is to have one that represents your organization effectively. The real challenge is utilizing your website to attract your target audience and effectively build your return on investment. Leveling the playing fieldWhen constructing an online marketing strategy, the end goal should be to level the online playing field, and compete for market share with the top pla...

  2. Developing a website is one step in the right direction to ensuring you are taking full advantage of the ROI the digital marketing world can offer your organization. Once your website is built, it is equally important that you are utilizing the tools available to drive relevant traffic back to your website. There are several components to making sure your website is fully managed. The first step to a fully managed website is ensuring that your website is structured correctly. Your website needs to be structured in a way that effectively communicates with desktop visitors, mobile visitors, as w...

  3. Recently there are some exciting changes that will help boost your website's effectiveness in Speed, SEO and Security.By installing a https security certificate on your website, you are ensuring that your website is more secure. Google recognizes this, and is giving websites with a security certificate an additional SEO boost. you can read an article referencing these benefits by clicking the link below.| GOOGLE STARTS GIVING A RANKING BOOST TO SECURE HTTPS/SSL SITES.In the past companies had to purchase a security certificate and then install them to their website. the non-profit group, Inter...

  4. Once upon a time, having a business website was a lot like having a business print brochure. Businesses would simply include their products and services information, staff profiles, and some contact information. They were limited to their website serving an almost identical function of a printed piece like a brochure or booklet. Updates were rarely if at all made to these sites. Today, to maximize profit and communication, websites work in unison with other prospecting methods to ensure that target markets are effectively communicated to in the most efficient way possible.The Re-evolution Has ...

  5. Traditional ways of managing online marketing - email marketing, social media, content marketing, etc. - are time consuming and tedious. Today we are in a time when your organization should be able to efficiently execute a wide variety of online communication strategies directly from your website’s Content Management System (CMS). Your website’s CMS should have the capabilities to serve as your online communications command center. When this is accomplished, it will change the way that you market forever.The marketing experts at The Website Marketing Agency provide their clients with one centr...

  6. Communication is the key to the success for any marketing tool, especially your website. The time that a website visitor spends on your site varies greatly, so it is vital to ensure your website is communicating boldly and concisely, the most important information from the start.The first step to develop an effective website strategy is determining what core message(s) you want to communicate. This is accomplished by developing a hierarchy of content topics. This is the practice of determining what information is key to driving your visitors to take the action that you are looking for. From th...

  7. Technology and website capabilities seem to change at an exceedingly rapid rate. Ultimately the question for businesses is whether or not their website presence is taking advantage of all the opportunities that are available to them. An even more important question that is what opportunities are being missed that the competition is taking advantage of.  There are several key factors to look at when deciding if you need to update your website.The first element on your website to look at is if you are communicating your brand and services effectively. Your website should be consistently branded ...

  8. Effectively utilizing your company’s website, email marketing and digital meeting software have replaced the door-to-door approach to prospecting new business.The days of going door-to-door to obtain appointments are over. The time spent aimlessly driving around looking for prospects that may or may not be interested in your services is incredibly inefficient. The initial contact should come via a phone call, utilizing an effective voicemail and email to obtain an appointment from your prospect. This allows you to develop a prospect list that is located in a more broad geographical area and hy...

  9. When its time to redesign your company’s website, there are a few steps that you as the client can follow in order to maximize the project’s success.In most cases the content, design, and overall identity of the new website will build upon what you and your business have already established. The most vital step is organizing your content and developing a hierarchy of information. You can accomplish this by ranking your content in the order of importance. By establishing this from the start, you are going into the wireframe stage knowing what the main content is, while funneling it down to the ...

  10. As of April 2015, Google has started penalizing website that are not mobile-friendly. Essentially, if your website is not mobile compliant, your website will probably start to suffer in Google’s search results. There are very valid reasons why Google has updated their algorithm. With the majority of searches coming from mobile devices, there are even more reasons your business website  needs to be mobile friendly.Google’s number one customer is the searchers looking for various products and services on their search engines. If the searcher’s expectations aren’t met, the value of the search eng...

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The Blog Reel

  1. Why Isn't My Website Successful?

    Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...

    Bill Zaferopolos
    Read more Why Isn't My Website Successful?
    Posted on 07/26/2016
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