Defining The Website User Experience

User experience (UX) is defined on Wikipedia as how a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person's perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual's feelings and thoughts about the system. User experience is dynamic, because it changes over time as the circumstances change.

The internet marketing experts at The Website Marketing Agency feel that this is the most challenging and important aspect to developing an effective and efficient website. Look and feel of a website are very important, but ensuring that a logical and efficient progression of information and communication is what really ensures that the user experience is going to be effective.

The challenge is communicating to different individuals that digest and respond to information in their own way. In the article Six Disciplines for Reaching Customer Experience Maturity, the author explains how "In the world of customer experience, maturity is about the extent to which an organization routinely performs the practices required to design, implement, and manage customer experience in a disciplined way."

These disciplines are very relevant with how The Website Marketing Agency approaches every website and marketing project. Defining the goals and expectations of each client's customers, and executing a strategy to effectively and efficiently communicate with those customers in a way that is logical is what sets our clients' websites apart from their competition.

This is accomplished by effectively working with our clients as opposed to for them while in turn developing a website that includes effective and efficient communication, a design that represents the existing brand with a high-impact look and feel, and functionality that allows current and potential customers as well as website administrators to control the communication between a business and their customer.

SEO and website development company, The Website Marketing Agency is a company of seasoned experts in building high-impact websites and driving relevant traffic to our clients websites through the means of major search engines such as Google, Yahoo and Bing. You can visit them at www.thewebsitemarketingagency.com.

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