Communication is the key to the success for any marketing tool, especially your website. The time that a website visitor spends on your site varies greatly, so it is vital to ensure your website is communicating boldly and concisely, the most important information from the start.
The first step to develop an effective website strategy is determining what core message(s) you want to communicate. This is accomplished by developing a hierarchy of content topics. This is the practice of determining what information is key to driving your visitors to take the action that you are looking for. From there you can develop a logical progression of supporting content that reinforces those key points.
The homepage on your website should serve as a portal for visitors to find as much, or as little information as they need to take the desired action. This is accomplished by strategically and cleanly placing images, icons, headlines and some teaser content that link directly to areas of the site that provide more detailed information relevant to each website visitor’s unique needs. This is a similar strategy to what newspapers and publications have been executing for ages. This is equally effective when engineering your website structure.
When a website visitor comes to your website, some will look at only your home page, while others will look to research your organization in more detail. As a result, it is essential to make sure your visitors have a way to take action at every level of your website. This includes prominent placement of your contact information, contact forms, and if relevant, your catalog of products and services to make purchases.
These are just a few ways to ensure your website is communicating effectively. Your website can be beautifully designed, with all kinds of impressive graphics and functionality. If these elements are not directly related to telling your story, than your website will not drive the desired action. The website marketing experts at The Website Marketing Agency, specialize in developing an effective communication structure, while coupling them with world-class design and functions that support your organization’s brand and message.