Seven Actionable Tactics For Better Press Releases

A good press release can go a long way towards added publicity for your company, getting your name out there for prospective customers to see. It can also help to optimize your website for search engines. As a component of a comprehensive marketing plan, press releases – when appropriate and done correctly- can play an important role.

1. Be bold and newsworthy.
Contact the media outlets you're most hoping to get published in. Speak to the news editor or the managing editor about your press kit. In a calm, friendly way, explain why its a newsworthy press release, detail the contents of the press kit, and offer interview opportunities when possible.

2. Be comprehensive. A good media kit used to cost money to produce. You had to print and mail multiple pieces of printed collateral to a lengthy list of PR contacts. Today there's no excuse for not including photos, video, charts and graphs with your digital media kit. Your press release is a big deal - make sure your press kit reflects that.

3. Be precise.
You should have a very clear reason for sending out the press release. The more precise you are about the entire release, the better your chances of it getting picked up. So, for example if your press release is about a product launch, don’t go on a tangent about

4. Get great quotes.
Your quotes are the absolute backbone of your press release. They let the reader connect directly with the source of the press release, and eventual article or blog post (we hope).

5. Build relationships. Get to know people who work at the publications you submit releases to. Even if its just through email, building relationships can be a vital asset when time comes that you need to get something published. Also, you’ll get to know each editor’s preferences, and tailor releases accordingly.

6. Get the basics right. There’s a good reason why press releases are formatted in a specific way. The inverted pyramid, headlines, contact info., all neatly organized in a time honored fashion. You may think you’ve got a better way, but best to play it safe and stick with the format most editors will be familiar with. It will increase your publish rate.

7. Make it easy. By including photos, videos, and other collateral information with your press release, you’re making the editor’s job easier, and making it more likely that your release gets a more prominent placement.

Want to discuss your company’s public relations and marketing plan? State College based marketing agency The Website Marketing agency are experts at elevating their clients brand online. Visit them here.

Fill Out TWMA Creative Brief

The first step in TWMA process is filling out a creative brief - a series of questions designed to extract the very essence of who you are as a company and what you aim to communicate. From this solid base of information, TWMA's team of communications experts will work to craft a customized plan engineered to accomplish your goals.
Click Here To Fill Out Creative Brief

FREE Guide To Designing, Developing & Promoting Your Website

Learn the secrets of having a great website! Download our expert guide and get an inside look vital subjects including what should be included in a website quote, why over-optimizing your site could hurt your company, how to promote a website effectively, and much more. Get started on the road to a better website today!

Download Guide!

The Blog Reel

  1. Why Isn't My Website Successful?

    Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...

    Bill Zaferopolos
    Read more Why Isn't My Website Successful?
    Posted on 07/26/2016
View All