It's All About Economies of Scale
One of the most important things for a business to accomplish is establishing their brand. Basically, this means advertising in a manner that allows the client to immediately connect your company and your product or services. While this may seem challenging when marketing on the Internet, it is possible to do. Here are some tips that can help establish your brand online.
Consistency in advertising
Whenever you are establishing an online presence, consistency is important. This involves making sure that your social media accounts, blogs, Facebook pages and other forms of online advertising represent your company accurately. Here are some tips for ensuring that this is completed successfully:
- Customize - each social media site allows users to create a profile. Customize your profile by using your company logo and a description of your products or services. When possible, use company colors in backgrounds, company fonts, etc.;
- Socialize - while social media is valuable for advertising, the heart of social media remains communication. Use your social media accounts to reach out to clients and potential clients by addressing a problem or need;
- Personalize - make sure that those you interact with online have a sense of who is behind the company. Your customer service group should have an active presence and be represented by someone who knows the ins and outs of online interaction.
Come down off the ledge of traditional marketing!
While many companies believe their social media presence will be sufficient to boost their online advertising, this is not always the case. It is important to provide regular information to clients and potential clients in order to keep your name visible, and top of mind. Regular blog posts, emailed newsletters, sharing relevant information through social media and responding to comments and questions all play a role in helping to establish your online brand.
One of the many challenges that online marketing presents is keeping your name from being damaged unfairly. This often requires that you are diligent about reading your social media time lines, responding to questions and comments and responding to criticism. Immediate action must be taken to control any issues that crop up-address them immediately. Nothing is worse than having a negative comment go viral, as your brand can be irreparably damaged.
Having an online presence is important whether you sell products or services on a local level, a national level or an international level. Studies show that online marketing is more important than ever before. Finding new customers, engaging existing customers and developing your brand are goals of any marketing plan, and online marketing is no different.
The Final Word
The differences-and opportunities between traditional and online marketing exist in the economies of scale with which you can effectively communicate with potential and current customers online. Exploiting those advantages can mean increasing your marketing reach while decreasing your marketing buget-trimming the fat off of previously bloated and traditional-heavy marketing plans.