10 Things Every Small-Business Website Needs by Entreprenuer.com is an article that breaks down some basic guidelines to consider when developing a new website that is effective for your small business. The author discusses how your website should be more than glitz and glamour, and consist of clear, concise and professional content with an emphasis on organization of information.
Some of the steps discussed include presenting your service information in a way that is clear so your customers don't have to look for your information. This is accomplished with an effective navigational system and consistently updated content that is fresh with quality information.
The website marketing experts at The Website Marketing Agency's approach to website communication incorporates the proven strategy of a newspaper layout into their websites.
Similar to newspapers, TWMA presents the end-user with short and concise, easily digestible pieces of information on the homepage similar to newspaper headlines. By utilizing this strategy the website can communicate with several target audiences effectively, allowing them to click through and explore the information that is most relevant to their individual needs.