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  1. The structure of your website is the key component when developing an effective communication strategy. Every company has it’s own unique online goals on how they want their visitors to learn and react to their website. The constant though should follow a basic strategy that works universally regardless of the industry that the site represents. The first step of the process is determining the end game for your website visitor. It is vital to establish from the very start what action you want your visitors to take when they are finished on your site. This can be different for each website. Some...

  2. Not long ago, Adobe Flash had its 15 minutes of fame with web developers, providing company websites with a more interactive, animated look and feel to their websites. It brought websites from being static to giving them a sense of personality.Soon after, the Flash star began to dim, a dying technology. Its death knell may have come last week when the Firefox web browser started actively blocking Flash. This comes after a long campaign to end Flash from executives of companies such as Apple, Facebook and Chrome. Why would some of the web's biggest players be so united in their distaste for Fla...

  3. There are standard practices that Google’s search engine algorithm is looking for to ensure your website’s mobile visitors are enjoying a mobile-friendly experience. When implemented the effect on mobile searches is vast. The question that most small to medium sized businesses have is, “what exactly needs to be done to ensure that my website is mobile-friendly.”The first standard practice to implement is using legible font sizes. When the fonts on the page are too small, they become unreadable on smaller, mobile devices. These fonts may look better on larger desktop screens, but will get progr...

  4. With over 60% of online content being viewed on mobile devices, it is important to ensure that your online presence is compliant. In April 2015 Google started penalizing non-mobile friendly websites for mobile searches. This is due to the growing expectation by online viewers that websites be mobile-friendly. Google has since released a tool to analyze and determine how mobile-friendly your website is. To discuss solutions on how to make your online presence mobile compliant, contact the online marketing experts at The Website Marketing Agency Today.CLICK HERE TO ACCESS GOOGLE’S MOBILE-FRIENDL...

  5. Not long ago, Adobe Flash had its 15 minutes of fame with web developers, providing company websites with a more interactive, animated look and feel to their websites. It brought websites from being static to giving them a sense of personality. Soon after, the Flash star began to dim, a dying technology. Its death knell may have come last week when the Firefox web browser started actively blocking Flash. This comes after a long campaign to end Flash from executives of companies such as Apple, Facebook and Chrome. Why would some of the web's biggest players be so united in their distaste for Fl...

  6. You have probably heard by now that your website needs to be "mobile-friendly" or "mobile responsive." You probably understand the importance of ensuring that your website is accessible on mobile devices, but are not really sure how to approach the project so it works seamlessly with your website. With the new Google Algorithm penalizing non-mobile websites, it is extremely important to understand what needs to be done to ensure your business remains competitive in an online environment.Responsive Web Design (RWD)according to the definition on Wikipedia is an approach to web design aimed at cr...

  7. To ensure maximum effectiveness of messaging - for site visitors as well as search engines - your website should be much more than just a basic informational brochure for your company. Utilizing your site's Content Management System (CMS), you are able to efficiently incorporate your website into your company's sales strategy.What are the tactics that play into accomplishing this strategy?It starts with developing effective content marketing tactics that communicate the expertise of your company. There are a few different ways to utilize the content that you have developed in order to get in f...

  8. The number of Internet users utilizing mobile devices to view their online content has bypassed desktops and is steadily growing. According to a 2014 ComScore article, "Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital," mobile users account for more than 60% of time spent online.Because of the amount of Internet traffic on mobile devices, small to medium sized business have been forced to react, looking for an affordable option to ensure that users are able to view their content effectively online. It is more important than ever to provide visitors with the abil...

  9. When developing a Search Engine Optimization (SEO) and/or a Social Media campaign, the number one deterrent for our clients is the time it takes to not only develop effective, key-word seeded content, but actually remembering to actually post the content. When given the ability to automate these processes, the likelihood for a successful campaign becomes greater.The website marketing experts at The Website Marketing Agency have custom developed a SEO/Social Media module integrated into our clients Content Management Systems (CMS). The module automates a content-based strategy that has proven t...

  10. Automation in online marketing is a game changer, giving you powers far beyond that of any mere mortal. It's an amplifier of power, freeing up resources and creating efficiencies, allowing you to take a comprehensive approach to succeeding with marketing your business online. We've embraced this, building tools that automate online marketing tactics that together form a highly effective and efficient online marketing strategy.Social Media AutomationSearch Engine Optimization AutomationEmail Marketing AutomationWebsite Management AutomationPublic Relations AutomationThese automation tools make ...

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The Blog Reel

  1. Why Isn't My Website Successful?

    Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...

    Bill Zaferopolos
    Read more Why Isn't My Website Successful?
    Posted on 07/26/2016
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