Why Isn't My Website Successful?
Read more Why Isn't My Website Successful?
Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...Bill Zaferopolos
When done correctly, your website works in tandem with your sales staff, synchronizing to accomplish sales goals that at one time were considered unattainable. Over the years websites have grown and evolved, which in turn has dramatically changed how businesses sell their products and services.We encourage prospective clients to view their website as the most efficient, knowledgeable and available sales employee on staff. When clients start to view their site in this way, they suddenly grasp the impact that an effective website can have on their bottom line.Your website is:A salesperson that k...Gene Yager
According to an article published on March 31, 2015 by Forbes Magazine, Google will start penalizing websites that are non-mobile friendly starting on April 21, 2015. You can view the article by clicking the link at the bottom of this post.Essentially, what the article is telling you is that If your website is not a mobile responsive website, you will see a dramatic impact on where the site will show up on search engines such as Google, Yahoo and Bing.With over 60% of searches taking place on mobile devices, the search engines want to ensure that they are providing their number 1 customers, se...Gene Yager
The sales process of old was time consuming, intrusive and interminably frustrating. It involved cold calling door-to-door, blindly scouring the earth for appointments, revisiting to make a presentation that involved print-based sales materials, and then revisiting that same prospect to hopefully close the deal. This process severely limited not only the amount of qualified prospects that you were able to reach, but also the geographical area you were able to have an impact.When done correctly, online-based communication and marketing strategies have proven to make the sales process more effic...Gene Yager
When done correctly, your website is the greatest marketing and communications tool your company has. Your website should be the central focus of all your marketing efforts. The most common question that business owners and marketing directors ask is, "What should my website accomplish in order to maximize it's fullest potential? What will my new website's return on investment be?"These 2 questions actually are asking the same thing. In order for a website to show a return on investment, it must meet certain criteria. By addressing these criteria, a good website development firm ensures the we...Gene Yager
When thinking about your company's brand, the first thing that comes to mind is typically your company's logo, colors and fonts. While these elements are indeed important when leaving a brand impression, it is also important to look at how your overall communication reflects your brand as well. This is particularly true when putting together your company's website.Developing a communication and functional blueprint, also known as a wireframe, is the first step in engineering an effectively branded website. By doing a wireframe you are able to outline the entire user experience of the site prio...Gene Yager
Your company may be having internal conversations about the need to update your company's website. There are many reasons why you may need a new site. You may be looking at your competitor's websites and realizing your own online presence isn't having the same kind of impact. You may be researching the countless functions your website should be doing that it currently isn't. The Internet marketing experts at The Website Marketing Agency understand how challenging getting a great website can be. They have developed a website design and development process that provides business owners with a wo...Gene Yager
When engineering a custom website, there are various functional elements that help tell the story of your organization. One element the internet marketing experts at The Website Marketing Agency utilize in all of their websites is the a main image slider.The main image slider is a prominent serious of slides that display large, bold images coupled with effective call-to actions driving visitors to the most important portions of the website. The use of this slider is a fantastic way to effectively communicate your most important messages right from the start of the website visit.When integratin...Gene Yager
When thinking about your company website, typically the first thing that you will consider is its look and feel. This is generally followed by analyzing the structure and organization of your site’s navigation and content. The element that is typically forgotten is the overall functionality of the site.When engineering your website development strategy, State College Pennsylvania based The Website Marketing Agency asks an important question right at the beginning of their process. That question is “When a visitor comes to your site, what actions would you like them to accomplish prior to leavi...Gene Yager
Email Marketing is a fantastic way to initiate a conversation with current and prospective customers. When done correctly, email marketing can establish the author, and in turn the related company as industry experts.The trick is ensuring the email content is something that is going to get the attention of the target audience. In a world where we get countless amounts of emails trying to sell us something, it can be a challenge to entice a prospective customer to take a few minutes to read the content.Here are five key items to remember when putting together your email marketing content.1. Ema...Default Admin
A good press release can go a long way towards added publicity for your company, getting your name out there for prospective customers to see. It can also help to optimize your website for search engines. As a component of a comprehensive marketing plan, press releases – when appropriate and done correctly- can play an important role.1. Be bold and newsworthy. Contact the media outlets you're most hoping to get published in. Speak to the news editor or the managing editor about your press kit. In a calm, friendly way, explain why its a newsworthy press release, detail the contents of the press...Gene Yager