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  1. When you think about website design, you are typically thinking about colors, textures, gradients, etc. While these are all very important tools when it comes to website design, there are more crucial aspects of design that need to be considered before a website design project is initiated.First and foremost, as a designer, you need to understand who your client is, and what they want to communicate on their website. From there it is important to define effectively, the user experience. This involves defining a logical and intuitive progression of information throughout the website. This is ac...

  2. While developing a website for your business it is easy to concentrate on the content and design of the site. As a business you know what you want to say to your customers about your products and services. The tricky part is how to provide that communication in ways that make the user experience easy and effective as opposed to overbearing and confusing.Functionality is the means by which your users will easily be able to navigate and accomplish important tasks within your website. These tasks easily allow your current and potential customers to move throughout your site and communicate direct...

  3. I think I'm in love with my website.Can a person fall in love with a website? Is that such a crazy idea? My website is a thing of beauty, something to be admired and complimented. It makes people ooh and ahh, stealing awkward glances while they hope their website isn't paying attention.I pamper my website, letting it stretch its legs on a dedicated server. I get it special gifts, like integrated email marketing systems and dazzling demos that show off its simple elegance.My website speaks to me in calm, soothing tones, assuring me of vastly improved efficiency and accomplishing more with fewer...

  4. To everyone out there with a Mac, this is important stuff. Apple has released a fix for the Flashback malware, which has apparently infected up to 600,000 Macs. The fix is available here.How to know if your machine is already sick? Open Terminal on your computer, and copy and paste the following:defaults read /Applications/Safari.app/Contents/Info LSEnvironmentdefaults read /Applications/Firefox.app/Contents/Info LSEnvironmentdefaults read ~/.MacOSX/environment DYLD_INSERT_LIBRARIESIf your computer isn't infected, you'll get messages back for all three lines reading "The domain/default pair of...

  5. First we had the "Panda" update and more recently, the "Penguin" update. What do these updates mean for businesses who depend on high ranking in Google? Let's first gain an understanding of what each of these updates was meant to accomplish. First, the Panda update was to stop "content farms" from gaming the search engines and making sure that readers were getting good results from reputable sources when they performed a search. Now, the Penguin update is targeting keyword-stuffed, useless information that is found in blogs and on websites. What do these changes mean?Marketers must be smarterT...

  6. Recent reports in The Wall Street Journal have noted social media giant Facebook's slowing growth, particularly in the United States. Some investors are concerned about the company's ability to increase in revenues year to year. Is this the beginning of the end for social media marketing? Where does it go from here?Relying on a single social media outlet for your business is a shortsighted approach. Your target customer is likely on several social media sites, and you should be too. Twitter and LinkedIn are a good start, but there's a lot more where they came from. Try Google+, LiveJournal, or...

  7. It's All About Economies of ScaleOne of the most important things for a business to accomplish is establishing their brand. Basically, this means advertising in a manner that allows the client to immediately connect your company and your product or services. While this may seem challenging when marketing on the Internet, it is possible to do. Here are some tips that can help establish your brand online.Consistency in advertisingWhenever you are establishing an online presence, consistency is important. This involves making sure that your social media accounts, blogs, Facebook pages and other f...

  8. 10 Things Every Small-Business Website Needs by Entreprenuer.com is an article that breaks down some basic guidelines to consider when developing a new website that is effective for your small business. The author discusses how your website should be more than glitz and glamour, and consist of clear, concise and professional content with an emphasis on organization of information.Some of the steps discussed include presenting your service information in a way that is clear so your customers don't have to look for your information. This is accomplished with an effective navigational system and ...

  9. Getting your website ranked in a relevant position on the Big Three (Google, Yahoo and Bing) means creating quality content, and lots of it. However, there are other ways to help relevant traffic find its way to your website, and one of those is through the use of online directories. When you list your business on well-qualified directories with good PR scores, it helps to inform the Big Three that your business is alive and thriving. In time, and when used in cooperation with other techniques, you'll become an online authority for your line of business. Search engine prominence won't be far b...

  10. Computers have a lot of power over modern man (and woman). They've managed to infiltrate every corner of our lives - from our homes, to our phones, cars, and beyond. Do our computers have the right to free speech though? It sounds like a crazy question - something out of Star Trek, but it's an argument being made right now on behalf of Google and other search engines.This strikes as more than a little nutty, although Google's heart seems to be in the right place. Their aim seems to be thwarting government censorship, utilizing the strongest shield in the land as protection - the first amendmen...

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The Blog Reel

  1. Why Isn't My Website Successful?

    Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...

    Bill Zaferopolos
    Read more Why Isn't My Website Successful?
    Posted on 07/26/2016
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