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Blog

  1. There's been a lot of talk recently about businesses taking advantage of the cloud, a seemingly mystical place where magic is facilitated.Put more simply, the cloud is just another term for the Internet. Let's say your business has a sales force that is regularly out on the road, selling your product to your customers. Intelligent use of a cloud system can allow that mobile sales force to take the office with them, wherever they go. Taking your office with you is great, but what about coordinating with the team's managers and other members? The cloud has got you covered. Team members in the fi...

  2. In the dark ages of marketing your business online, the world was controlled by well-meaning IT website gatekeepers. To do something with your website - say, add a splash page to coordinate with a media campaign - you had no other choice but to go to the gatekeepers. Want to add a blog post? Change a homepage photo? Create a link that initiates a file download? To the gatekeepers! But the gatekeepers were busy people with no real eye for marketing.The results were predictable - untimely and unsightly. Such were the dark ages of Internet marketing, a sad place where over time, business owners g...

  3. Using Paid Online Advertising for Your BusinessThe Internet is a ubiquitous part of 21st century life. People go to school online, socialize with friends online, they network their businesses online, shop online - basically live online. Any business, start-up or existing, should consider the possibility of using paid online advertising to reach target markets and grow more business. While unpaid Internet marketing is a great place to start, if you want to continue to grow, paid advertising is a great way to reach potential customers online.Where to Advertise OnlineThere are many options as to ...

  4. Content-based search engine optimization techniques are some of the best, most legitimate ways to help your website rise to prominence on the major search engines. This means writing blog posts or posting videos to your website that are relevant, timely and interesting.One tactic in the strategy of content-based SEO is the use of article directories to get your content syndicated. Article directories are generally repositories of articles covering a wide range of topics - everything from aerospace to zoos.The best directories have an editorial board who decide what articles will be allowed ont...

  5. Getting your website to rank well in organic search results can be a very challenging, though equally rewarding task. SEO is fraught with potential pitfalls that can get your site sent to the bottom of the search barrel, so understanding search engine optimization techniques is paramount to successful efforts.Luckily, the biggest player in the search engine game has produced a video that amounts to a quick primer on site optimization tips and techniques to get your site on top. Google's "SEO for startups in under 10 minutes" walks the viewer through some of the basics of search engine optimiza...

  6. Technology start-up companies are seemingly everywhere you look. Everyone has an idea they believe will turn into the next Facebook or Twitter. However, a closer look at some of the hottest start-ups reveals a continuing trend away from all-encompasing, everyone-is-welcome sites like Facebook, and towards a segmented future catering to the needs of niche audiences and interests.

One of these fast-growing start-ups is Path, which describes itself as a way to "Stay connected with close friends and family." Path is the anti-Facebook, enabling people to form social networks solely from those whom...

  7. If you're worried that your Yahoo! email password was among those stolen in a recent hacking heist, there's an easy way to check. Just go here and type your email address into the field. In a few seconds, it will let you know whether or not you were one of the victims.If your email account was among those whose password was published by the hackers, go and change it. If you used the same password on multiple websites, change those too. If you had emails in your account with any other passwords, change those.While it's impossible to fully protect yourself from such incidents, you can mitigate p...

  8. State College, PA marketing agency The Website Marketing Agency now has a 2-minute video on their homepage, detailing the firm's services. The video was produced by Aphelion Entertainment, an award-winning video production company based in New Jersey.The video, entitled "The Website Marketing Agency: The Movie" keeps the viewer entertained with well-produced graphics, while the voice-over explains the company's mantra of increased marketing effectiveness and efficiency for its clients.Stephanie Yager is the owner of the agency. Her goal is to maximize communication effectiveness for both her c...

  9. Google has begun showing the future of the Internet to the lucky residents of Kansas City, the winning city in the Google Fiber national contest. The city will now be wired for Internet connections up to 100 times faster than typical speeds in the US. Thus, the good people and businesses of Kansas City will get an Internet experience on steroids, and a glimpse into the future.Opening the throttle on the Internet has the potential to invigorate the economy in ways few could predict. The types and varieties of new business models that would emerge from a national adoption of Google Fiber would b...

  10. Social media is one way to sway potential customers into buying your product, but according to a recent report its influence is dwarfed by email and online search. While social media is growing - up 77% from 2011-2012 - and big players like Facebook are adept at driving people to other sites, those people don't do much buying.In fact, the report showed sales conversions to visitors from social media sites sat at a little over half a percentage point, at .59%, while conversion rates for search engine referrals (2.5%) and email marketing (4.25%) left social media in the dust.Where does this leav...

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The Blog Reel

  1. Why Isn't My Website Successful?

    Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...

    Bill Zaferopolos
    Read more Why Isn't My Website Successful?
    Posted on 07/26/2016
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