Report Shows Search Engine And Email Marketing Best For Sales Conversions
In fact, the report showed sales conversions to visitors from social media sites sat at a little over half a percentage point, at .59%, while conversion rates for search engine referrals (2.5%) and email marketing (4.25%) left social media in the dust.
Where does this leave social media marketing in your company's overall plans? It's still a great way to engage with your target market and build awareness. Just don't count on it as a direct response tool.
What does all this mean to your business? Is social media marketing worth the investment? Depending upon your line of business, yes. Engaging your target market with regular contests, polls, questions and information is all easily and affordably accomplished using tools like Facebook and Twitter.