In the recent article, 5 Ways to Build an Opt-In List through Online Marketing by Microsoft Business for small to midsize companies, the author talks about strategies to build an email list of potential customers that want to receive your message. The article talks about important steps such as providing newsletter sign-up links consistently throughout your website as well as your everyday email communications. Also stressed, is the importance of following all the CAN-SPAM guidelines to ensure your email-marketing program doesn't blacklist your company.
The marketing professionals at the Website Marketing Agency believe that effective email marketing is essential to any website marketing campaign. Proven particularly effective is the strategy of providing useful and compelling content that your target audience wants to be exposed to. With patience and time, your company will become the experts of your trade and a trusted resource of information when the need presents itself from your potential clients.