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  1. When done correctly, email marketing can be an incredibly efficient and effective way to communicate to your target audience. It is a great way to communicate and position your company as the industry experts. There are various online marketing products available for you to incorporate into your Internet marketing strategy, but one of the strongest is reaching out via email.The online marketing experts at The Website Marketing Agency have created a custom email marketing platform that is integrated into the content management system of their client’s websites. This platform allows TWMA’s clien...

  2. By now we have all heard the term blog countless times and know the important of having one on your website. What we find at The Website Marketing Agency is that our prospective clients know they should have a blog, but they aren’t quite sure why it is important.A blog can be a great way for you to consistently communicate with your website visitors about the latest company and industry news, promotions and happenings. It is a great source of content for you to implement in other online marketing strategies, such as social media channels and email marketing. The online marketing experts at The...

  3. When considering the goals of your business’ new website, one of the key questions that needs to be answered is what you want your website visitor’s final action to be. Some businesses want the website visitor to utilize their site as an information and research tool to establish the expertise and legitimacy of their business, making a phone call to speak with a representative the final action. While other business want to give their website visitors the option of making a buying decision and completing a transaction all while on the website, making the purchases of goods and services the fina...

  4. In the recent article, 5 Ways to Build an Opt-In List through Online Marketing by Microsoft Business for small to midsize companies, the author talks about strategies to build an email list of potential customers that want to receive your message. The article talks about important steps such as providing newsletter sign-up links consistently throughout your website as well as your everyday email communications. Also stressed, is the importance of following all the CAN-SPAM guidelines to ensure your email-marketing program doesn't blacklist your company.The marketing professionals at the Websit...

  5. Mobile Marketing MattersBusiness owners who are searching for the best way to spend their marketing dollars should evaluate the new trend in mobile marketing. Recent studies show that consumers are using their cell phones, and other mobile devices to find information about products and services. In addition, many mobile device users are welcoming advertising on their devices.What the studies showMobile marketing is on the rise.Interactive Advertising Bureau released a study that shows that mobile users are not put off by advertising received on their devices. This same study showed that mobile...

  6. So-called SEO gurus claim the way to getting to the top of search engine rankings is by creating content that is rich in keywords. However, this is not the answer to getting readers and maintaining a potential client base. In fact, keyword stuffing may have the opposite effect resulting in getting knocked out of top search engines due to over-optimization.What is over-optimization?There is a prevalent theory that the more keywords that you include in an article, the more relevant it will be to search engines. However, over-optimization often results in content that is poorly crafted, difficult...

  7. Am I able to utilize my website as an effective PA web marketing tool? Are my current and prospective customers able to accomplish important tasks while on my site that leads to buying decisions? Does my website help build and develop trust as the first point of contact with my prospective customers? If you aren't able to answer these questions favorably with your current website, you may want to rethink your current website and PA web marketing strategy.Websites are fantastic PA web marketing tools. But that is precisely what they are, "marketing tools". Your website can only reach it's poten...

  8. User experience (UX) is defined on Wikipedia as how a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person's perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual's feelings and thoughts about the system. User experience is dynamic, because it changes over time as the circumstances change.The internet marketi...

  9. When getting ready to engineer a new Pennsylvania web development project for a business, we traditionally hear the same assessment of what companies would like to see different with their new sites. We hear the terms like ease of use, updated design, improved website architecture, etc.The Pennsylvania web development and marketing experts at The Website Marketing Agency agree with our clients 100% that these elements are extremely important when developing a new website. What clients don't typically realize about websites, is how functional tools and elements can also take the user experience...

  10. When you think about website design, you are typically thinking about colors, textures, gradients, etc. While these are all very important tools when it comes to website design, there are more crucial aspects of design that need to be considered before a website design project is initiated.First and foremost, as a designer, you need to understand who your client is, and what they want to communicate on their website. From there it is important to define effectively, the user experience. This involves defining a logical and intuitive progression of information throughout the website. This is ac...

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The Blog Reel

  1. Why Isn't My Website Successful?

    Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...

    Bill Zaferopolos
    Read more Why Isn't My Website Successful?
    Posted on 07/26/2016
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