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  1. OK, this is pretty cool. A project called Internet Archive: Wayback Machine has been taking snapshots of websites around the Internet for the past 16 years or so. A search field on the site lets users enter a URL, and then select when in its history the site will be shown. It's really interesting to see the progression of web design and user experience throughout the years. Back in 1996, The New York Times homepage was barely more than a few headlines in a design that was wider than it was tall. Compare that with the current Times site homepage, which contains dozens of headlines in an immersi...

  2. In the recent article, "Marketers Still Can't Tie Social to Bottom Line," the author talks about the challenges in tracking the true impact and effectiveness from marketing on social media channels. The article states that beyond tracking the number of "likes" or "comments," there was no way to track how social media is impacting the bottom line.The website marketing experts at The Website Marketing Agency believe that social media should be used strategically. Sometimes the wrong companies are using the wrong channels. The truth is, not everyone is going to have an impact from Facebook, Twitt...

  3. What is the most targeted communication tool a business owns? If you said their website, you're right. This fact is reflected by a recent study, which shows that 70% of respondents planned to increase spending on websites this year.These increased budgets for website redesigns are being used to make sure their company's website is the cornerstone of their content marketing strategy. The goal is to present their current and prospective clients with a high-impact, well organized structure that has a logical progression of information.Other traditional and digital marketing strategies are being u...

  4. When you stop and consider the long history of marketing, it's a breathtaking vista to behold. The goal though, has always remained the same - to communicate to core target markets. The more effective and efficient the communication, the more profitable the venture for all involved - from company to agency to advertising medium.There was a time in the not-too-distant past when the central nerve center of a mid-to-large company's communication was it's creative agency. In the early days, this usually meant the agency developed and broadcast communication to target markets using ads purchased in...

  5. One day while looking around at the websites of your competitors, you come to the immediate realization that your online presence is out-of-date and ineffective. You know what you want to market to your target audience, and what role your website will play into your communication strategy - but despite this clarity, it's just not coming together.More challenging than knowing something is wrong, is knowing what to look for in a website quote, to ensure the agency that you retain has the ability to see your company's vision through.When breaking down a website quote, the first thing to examine i...

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The Blog Reel

  1. Why Isn't My Website Successful?

    Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...

    Read more Why Isn't My Website Successful?
    Posted on 07/26/2016
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