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A good press release can go a long way towards added publicity for your company, getting your name out there for prospective customers to see. It can also help to optimize your website for search engines. As a component of a comprehensive marketing plan, press releases – when appropriate and done correctly- can play an important role.1. Be bold and newsworthy. Contact the media outlets you're most hoping to get published in. Speak to the news editor or the managing editor about your press kit. In a calm, friendly way, explain why its a newsworthy press release, detail the contents of the press...

Gene Yager