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When thinking about your company's brand, the first thing that comes to mind is typically your company's logo, colors and fonts. While these elements are indeed important when leaving a brand impression, it is also important to look at how your overall communication reflects your brand as well. This is particularly true when putting together your company's website.Developing a communication and functional blueprint, also known as a wireframe, is the first step in engineering an effectively branded website. By doing a wireframe you are able to outline the entire user experience of the site prio...

Gene Yager