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  1. The structure of your website is the key component when developing an effective communication strategy. Every company has it’s own unique online goals on how they want their visitors to learn and react to their website. The constant though should follow a basic strategy that works universally regardless of the industry that the site represents. The first step of the process is determining the end game for your website visitor. It is vital to establish from the very start what action you want your visitors to take when they are finished on your site. This can be different for each website. Some...

  2. Not long ago, Adobe Flash had its 15 minutes of fame with web developers, providing company websites with a more interactive, animated look and feel to their websites. It brought websites from being static to giving them a sense of personality.Soon after, the Flash star began to dim, a dying technology. Its death knell may have come last week when the Firefox web browser started actively blocking Flash. This comes after a long campaign to end Flash from executives of companies such as Apple, Facebook and Chrome. Why would some of the web's biggest players be so united in their distaste for Fla...

  3. There are standard practices that Google’s search engine algorithm is looking for to ensure your website’s mobile visitors are enjoying a mobile-friendly experience. When implemented the effect on mobile searches is vast. The question that most small to medium sized businesses have is, “what exactly needs to be done to ensure that my website is mobile-friendly.”The first standard practice to implement is using legible font sizes. When the fonts on the page are too small, they become unreadable on smaller, mobile devices. These fonts may look better on larger desktop screens, but will get progr...

  4. With over 60% of online content being viewed on mobile devices, it is important to ensure that your online presence is compliant. In April 2015 Google started penalizing non-mobile friendly websites for mobile searches. This is due to the growing expectation by online viewers that websites be mobile-friendly. Google has since released a tool to analyze and determine how mobile-friendly your website is. To discuss solutions on how to make your online presence mobile compliant, contact the online marketing experts at The Website Marketing Agency Today.CLICK HERE TO ACCESS GOOGLE’S MOBILE-FRIENDL...

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The Blog Reel

  1. Why Isn't My Website Successful?

    Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...

    Bill Zaferopolos
    Read more Why Isn't My Website Successful?
    Posted on 07/26/2016
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