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Communication is the key to the success for any marketing tool, especially your website. The time that a website visitor spends on your site varies greatly, so it is vital to ensure your website is communicating boldly and concisely, the most important information from the start.The first step to develop an effective website strategy is determining what core message(s) you want to communicate. This is accomplished by developing a hierarchy of content topics. This is the practice of determining what information is key to driving your visitors to take the action that you are looking for. From th...

Gene Yager