Furnace Filter Pro

Client Name: Furnace Filter Pro
Project: Website design & development/on-site SEO
Project Status: Complete

In the winter of 2013, The Website Marketing Agency was approached by Airborne Contamination Identification Associates (ACIA) about developing a website for their furnace filter division, Furnace Filter Pro (FFP). Last week the site went live, and it is a great example of the great things that can happen when exceptional design and technology converge.

The design of this site screams the FFP brand, without sacrificing style and sophistication. Clean and intuitive, the user interface makes navigation a breeze. Everything is done with exacting detail and organization, making for a superior user experience.

Gene Yager is the Creative Director who oversaw the website's development.

"The client had an idea of what they wanted to accomplish, and we helped refine that concept into a world-class website. FFP had an existing brand that we amplified, leaving the visitor with a strong and lasting brand impression", Yager said.

Kyle Leaman is the Marketing Director at FFP. He likes the site's organization of information, as well as his ability to manage the site's content without needing to know any programming languages or graphic design.

"The Website Marketing Agency did a great job designing our new ecommerce store. We knew it would be a complex process to organize all of the data in a manner that was easy for customers to view and they achieved it. From the design process to programming, we were always kept in the loop. The best thing about our new site is that we have the ability to manage and make changes to it on our own. We look forward to further developing the site!"

On the back-end, a very extensive catalog is managed with an exceptionally easy-to-use content management system.

"From an organizational standpoint, the site distills a ton of data into a clean and simple navigational structure for the user and the site administrator, enabling them to quickly find and manage exactly what they want."

Virtually everything on the site - content, images, catalog items - is edited through the content management system without any need for knowledge of programming languages. The e-commerce system allows the administrator to quickly view a spreadsheet detailing sales data, as well as to fully manage coupon promotions. Other features include an email marketing module built into the CMS, WYSIWYG text editor, bulk image upload, video integration and a lot more.

"We are proud of this site, and excited about the success it will bring to FFP", Yager said.

The Website Marketing Agency did a great job designing our new ecommerce store. We knew it would be a complex process to organize all of the data in a manner that was easy for customers to view and they achieved it. From the design process to programming, we were always kept in the loop. The best thing about our new site is that we have the ability to manage and make changes to it on our own.

Kyle Leaman, Furnace Filter Pro Marketing Director

Fill Out TWMA Creative Brief

The first step in TWMA process is filling out a creative brief - a series of questions designed to extract the very essence of who you are as a company and what you aim to communicate. From this solid base of information, TWMA's team of communications experts will work to craft a customized plan engineered to accomplish your goals.
Click Here To Fill Out Creative Brief

FREE Guide To Designing, Developing & Promoting Your Website

Learn the secrets of having a great website! Download our expert guide and get an inside look vital subjects including what should be included in a website quote, why over-optimizing your site could hurt your company, how to promote a website effectively, and much more. Get started on the road to a better website today!

Download Guide!

The Blog Reel

  1. Why Isn't My Website Successful?

    Nothing is more frustrating than investing the time, money and energy into having a website built for your organization,...

    Bill Zaferopolos
    Read more Why Isn't My Website Successful?
    Posted on 07/26/2016
View All