Increased Website Marketing Spending For Business to Business Companies
What is the most targeted communication tool a business owns? If you said their website, you're right. This fact is reflected by a recent study, which shows that 70% of respondents planned to increase spending on websites this year.
These increased budgets for website redesigns are being used to make sure their company's website is the cornerstone of their content marketing strategy. The goal is to present their current and prospective clients with a high-impact, well organized structure that has a logical progression of information.
Other traditional and digital marketing strategies are being utilized to direct the end-user to the company website, where they are able to gather information and make an informed buying decision.
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