Grow your business with TWMA's Marketing Solutions

Website Launch For Nittany Oil Company & MinitMart

When you think about website design, you are typically thinking about colors, textures, gradients, etc. While these are all very important tools when it comes to website design, there are more crucial aspects of design that need to be considered before a website design project is initiated.

First and foremost, as a designer, you need to understand who your client is, and what they want to communicate on their website. From there it is important to define effectively, the user experience. This involves defining a logical and intuitive progression of information throughout the website. This is accomplished by the creation of effective wireframes, or as we call them, a functional blueprint. You can read my previous post about defining the user experience.

Once you have defined the user experience and determined how your website is going to communicate and function, you can concentrate on designing your website. Utilizing the wireframes, the designer can now initiate an effective design without letting design elements dictate the content and flow of the website.

The designer now can concentrate on creating a design that effectively utilizes the client's existing colors, logo and overall brand, to create a high-impact website look and feel, while keeping very focused and targeted communication at the heart of the site.

In the article "Web Design Roundtable" by Website Magazine, highly respected and experienced web designer Jennifer Kyrnin was asked what makes a great web design. She responded, "a great design combines usability with style to make a site that works for the customers who will be using it and is visually appealing." So in other words, a site that looks great will only get you so far, if you aren't keeping the user experience, and overall communication at the core of the design.

Website marketing experts, The Website Marketing Agency, are firm believers that your website design is reflective of not only look and feel, but how your website utilizes the design elements to compliment, as opposed to dictating the overall user experience.